The Challenge with
Generative AI in Insurance
he large language models (LLMs) behind ChatGPT, Copilot and Gemini analyse language to generate a fluent, human-like response. But they are processing, not thinking, and fluency doesn’t guarantee accuracy.
In insurance, that is a real problem. Generative AI can:
- Fabricate (“hallucinate”) details that don’t exist
- Struggle with the nuance of policy language
- Fail to provide the traceability that regulators demand
- Introduce compliance risks when used with sensitive data
Generative AI in workflows like underwriting, claims handling, or fraud detection, where decisions must be explainable, verifiable, and correct.